This education app offered tons of free content but struggled to convert users into paying subscribers.
Key Tactics:
Time-Gated Premium Access:
Free users could access premium quizzes for 24 hours each week—triggering upgrade FOMO.Progress Unlock System:
Premium wasn’t just a paywall—it unlocked new learning paths and advanced levels tied to user milestones.Smart Pricing A/B Tests:
Tested monthly vs. annual vs. lifetime plans with different pricing visuals.
Results:
Conversion rate to paid grew from 2.1% to 8.3% in 60 days, with average revenue per user nearly doubling.
Takeaway:
Upgrade nudges work best when tied to value, not just restrictions. Let users experience the win—then ask them to pay.