What It Does:
Delivers app recommendations via device-level placements—getting your app preloaded or suggested to new users.
Best For:
Apps looking to break through saturated ad networks with persistent, native device discovery.
Why It Matters in 2025:
Pre-installs offer high retention and reduced CPI when blended with standard UA.
Pro Tip:
Best for apps with a broad appeal—streaming, shopping, utility, or gaming.